Why Everyone’s Talking About It in 2025
In an era when fast fashion is being replaced by ethical, purpose-driven labels, Vertabrae is leading the charge. It’s everywhere right now — from cozy streetwear corners of Chicago to high-end boutiques in downtown LA. Its most iconic item? The Vertabrae Sweatpants, dubbed by many as “the Rolls-Royce of joggers.”
A-Listers Spotted in Vertabrae Sweatpants
It wasn’t a campaign. Just her, doing her thing. Effortlessly cool.
Timothée Chalamet, LA, Erewhon, June 2025
Timmy was caught sipping a matcha outside Erewhon in his oatmeal-colored Vertabrae joggers paired with a vintage tee. No logos. No flash. Just clean, intentional fashion.
Music Icons Are All In
Drake wore Vertabrae during his surprise Coachella 2025 after-party. Dua Lipa has posted more than once lounging in their sweats. Even Billie Eilish, known for her bold oversized looks, has been rocking a limited edition Vertabrae hoodie on her tour bus.
The Secret Behind Vertabrae Sweatpants
Performance Meets Lounge
These sweatpants aren’t basic fleece. They’re engineered. Each pair is made from a proprietary tri-blend fabric that includes TENCEL™, organic cotton, and a touch of spandex for that cloudlike stretch. Whether you’re binge-watching Netflix or hopping on a Zoom call, they move with you.
Fabric Tech Breakdown
- Breathability: The sweatpants regulate temp like a dream. No overheating in LA summers or freezing in NYC winters.
- Stretch: 4-way stretch that doesn’t lose shape.
- Eco-friendly: 90% of their fabric is made from recycled or biodegradable sources. That’s more than most big brands can claim.
How to Dress Up Vertabrae Sweatpants
Date Night Vibes
Pair jet black Vertabrae Sweatpants with a crisp white shirt, gold accessories, and heeled ankle boots. Add a bold lip and you’re good.
Mixing Streetwear with Tailored Pieces
Throw on an oversized blazer, some clean high-top sneakers, and boom — you’re fashion week ready. People in San Francisco and Austin are styling Vertabrae this way all the time.
From Couch to Catwalk
Vertabrae pieces transition seamlessly. Their sweatpants are being worn at Soho House NYC and coffee spots in Portland. It’s normcore elevated.
From Brooklyn to San Francisco: A Fashion Wave
Big cities are eating this brand up. New York gave it life. LA gave it glam. Chicago gave it grit. And Seattle gave it sustainability cred.
It’s not just a coastal thing anymore, either. Data from 2025 shows Vertabrae gaining popularity in cities like Denver, Dallas, and even Minneapolis.
Why Gen Z & Millennials Are Obsessed
They want comfort, but they also want meaning. Vertabrae checks both boxes. The brand supports local manufacturing, uses low-impact dyes, and limits overproduction. It’s a smart, stylish rebellion.
US-Based and Proud
Vertabrae is 100% made in the US. Designed in NYC. Produced in LA. That’s rare in today’s market. And honestly? It’s part of why they’ve got street cred.
Brand Ethos & Philosophy
Vertabrae’s Indie Roots
Founded by two former architecture students, the brand’s structure-first design approach is no accident. They wanted clothes that hold you up — physically and emotionally.
Sustainability & Slow Fashion Focus
No mass production. No shady labor. Vertabrae releases seasonal drops in limited quantities. It’s about owning fewer, better things.
Where to Buy Vertabrae in 2025
Flagship Stores
You’ll find them in:
- Brooklyn, NYC (Dumbo)
- Melrose, Los Angeles
- Wicker Park, Chicago
Online Heat
Their drops sell out fast online. Sneakerhead-style fast. If you see the Vertabrae Sweatpants in your cart? Check out immediately.
Social Media Buzz
TikTok Takes Over
#VertabraeSweatCheck has over 9 million views on TikTok. From morning routines to thrift-flips — creators are obsessed.
Instagram Collabs
Expect influencer collabs in 2025 with @emrata, @devonleecarlson, and even some emerging stylists making waves in ATL and Miami.
What’s Coming Next?
Vertabrae just teased a new utility-inspired capsule with convertible pants and modular jackets. Rumor has it they’re launching a shoe collab next. Possibly with Vans? We’ll see.
Will It Go Global?
Maybe — but for now, Vertabrae is keeping things close to home. Their focus is the US market. And honestly, it’s working.
Conclusion
Vertabrae isn’t just another hype brand. It’s redefining what it means to be “dressed down.” With roots in America, a strong design identity, and celebrity backing, it’s only getting stronger. Whether you’re in NYC, LA, or somewhere in between — keep an eye on Vertabrae. It might just be the next great American fashion story.
FAQs
Who owns Vertabrae?
Vertabrae was founded by creative duo Eli Martin and Juno Hayes, both former architecture grads from New York.
What sizes do Vertabrae sweatpants come in?
Sizes range from XXS to XXL with gender-neutral fits. Their size guide is super detailed online.
Is Vertabrae only sold in the US?
Yes, for now. They currently only ship within the US, but international shipping is rumored to drop in late 2025.